Know Your Race is a universal iOS app that brings together endurance runners, race details, and expert tips all under one roof. Buy access to a race kit for an upcoming triathlon or marathon and gain access to a digital race kits that are regularly updated. With each race package comes both beginner and expert tips at various points of the race. Also users can find custom promotions and discounts on racing apparel.
KYR is an app for a California based startup providing products for endurance athletes. Velociraster helped coordinate a variety of startup centric tasks, from technology development, design and marketing to coordination with business development and partnership activities.
By examining the range of users and how that relates to their sister products, Velociraster's creative team built an identity that helps to create positive engagements.
KYR has gone through several evolutions of design. Starting initially as iPad only, then later moving to a universal iPhone app has allowed us to really streamline and simplify the interface over time.
Native iOS data and map driven application meant for rapid consumption of racing tips and details. To achieve desired results development built a fully custom user interface and have maintained support across many generations of iOS.
Custom app server as well as a custom web based content management system that allows the internal team to manage app data as well as create and manage the unique map paths and pins across each race.
When working with race data from a large number of races, each race prepares data different and with varying degrees of detail and accessibility. We clear process to prep and clean data and get it into the system through both manual and automated means is critical for the functioning of the service.