You already know it's important to convey your message to the right people. You also might already know what media outlets could be helping to communicate your message. Why aren't you already doing it? It's not because you don't know how, it's because you don't have time and neither does your team. Let us work along side your team and help you build and maintain the media relationships you always know you need but never find the time to properly address.
We will work together with you to help determine the right balance of media relations that you should devote resources to. What's right for one company isn't necessary right for you. Press releases and news distribution, video news releases, newsletters, media tracking and measurement, scheduling of media interviews, trade show media, and many other services can help build a comprehensive media relationship strategy as one part of your broader PR goals.
In order to have an effective campaign, you need to have a clear message about your company, product or service that you intend to communicate to your target audience. After we understand what your company does, your competition, and what type of customers you want to attract, we will help you assemble this focused message and establish a strategy for how to best position and deliver that message. This is something you should be thinking of in both a short and long term capacity, and have the mindset to adapt and evolve this message over time.
As with anything, you can devote varying amounts of budget for varying amounts of outcome. Do you want a quick to-the-point broad press release distributed to as many outlets as possible? Do you want very fine-tuned tailored and targeted releases with a diligent, narrow focus? Or, are you seeking an announcement important enough for fully comprehensive solutions? We will help you sort out the right balance for each announcement you need to make.
Launch campaigns need double or triple the usual effort. There is much to be accomplished and multiple stories to tell. Don't hesitate too long to spread vital information about your product or service, as well as the company behind the product. Let us help you start this process early so everything is properly orchestrated.
Learning what is being communicated about your brand and product in public is crucial for a comprehensive PR solution. We will help get your ears into the social media chatter to really understand what people are saying and the hard data behind that. That will help us make concrete decisions on what is working and what is not.
Given enough time, unfavorable PR is a certainty. Having tactics mapped out for such occasions is critical. Some products simply are more susceptible to these types of forces just by their very nature, and other times there are genuine company mistakes that need to be rectified to the public. If you have a major problem, we will align you with one of our specialized partners, but for most day-to-day issues for the size of companies we do business with, Velociraster can provide very reasonable and effective solutions. Let us help you think through your plans and work together to establish a proactive strategy for the worse case scenarios.
There are many organizations who put meaningful resources into bringing attention to hard work and exceptional achievements. Competing for awards is a great way to draw attention to the hard work your team does, raise awareness of your brand, and increase company morale.
Your brand's reputation must be nurtured across many platforms, but most reputation management takes place online. Our social media management experience will ensure that positive messaging and original content dominate your online presence. We will put social and professional networks to work for you, establishing consistent, positive, and memorable user experiences.