Velociraster can help you build subscriber lists and get the most out of the ones you already have with an optimized email marketing strategy. Higher open rates and increased click-through rates from improved newsletter designs will increase your revenue. Whether you want to handle email in-house with occasional help, or want to fully outsource to us as an extension of your team, we can help.
The more we know about the recipients of your emails, the more we can cater to their attitudes and expectations. Some of this information we can ask directly through an email signup form. Other information needs to be researched in more depth through various data collection techniques.
With email you have very little time to grab attention. There are just a couple moments to make a focused impression. We will help make sure your emails don't contain too many pieces of unnecessary content.
With emails the goal is clicks since that's what drives traffic to your site. With a strong email design with well thought out calls to action and strong supporting imagery, we can optimize your click-through rates.
Through use of segmentation, analytics, and A/B testing, we can help make sure your emails are capable of targeting specific wants and needs of your readers. You don't have to have just a single email, you can create variations to target different types of readers.
Timing is everything with emails. There's a time of day and a frequency that will be optimal for your audience. We will help make sure your email campaigns get the best possible ROI by making sure statistics like open rate, click-through rate, and hard/soft bound rate are all tracked and measured. We also can help determine what percentage of your overall traffic is leading to conversions, so you can determine how much email marketing is impacting your business growth.