It's common sense that the more aligned sales and marketing are, the more successful they can be. Marketing automation is such a natural common sense next phase to marketing, that the only barriers are price and know-how. We will help get you up to speed and explore your options. There are some very approachable entry points.
Choosing a marketing automation platform is complicated. What features are most important for you? What integrates best with your existing system? What are costs like? What will training be like? We will help sort these questions out with you.
All leads are important, but your time is valuable and sales resources are limited. Lead scoring technology helps you systematically prioritize leads so you are focusing first on the most promising opportunities.
Chances are most of your potential leads aren't ready to convert this very moment. It takes time for them to warm up, and lead nurturing is a formal way to manage that warming process across all your channels.
Just as lead nurturing gradually makes a lead more comfortable with making a purchase, progressive profiling is a gradual way of learning about your leads. As much as you wish you could, you can't bluntly ask everything you want to know. It's a relationship with a person, and relationships take time.
Drip campaigns are generally email oriented. But, unlike traditional email campaigns, drip campaigns are more sophisticated. It's about pacing a series of emails in an automated and trigger-based way specific to the unique profile of different user types.
Even though marketing automation tools can exist on their own, integrating these tools with your website and an existing (or new) CRM solution can provide significantly more power, insight, and efficiency.
Setting up marketing automation tools often can be a little complicated. We can help point you in the right direction, be on standby for questions as needed, or handle your full setup and deployment. You tell us what you need, and we will work to be budget-wise, while delivering the results you need.
Marketing automation isn't necessarily difficult, but it is new and does have a certain "technical" aura to it that can be intimidating. Velociraster understands this and can facilitate the learning process. We can train you to use the tools, or you can outsource operations and allow us to handle most of the work. We will provide cost breakdowns and transparently help you understand their sources and ways to minimize them while still achieving the results you desire.