Startups

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Creating a successful startup is a very challenging undertaking, and you need every edge you can get. Velociraster has worked with a large number of startups, and that experience directly benefits you. We can help build your idea from scratch, launch it, market it, evolve your business model, and everything in between. We are here to contribute in basic or expanded roles as needed. Message us. We are always excited to talk about new ideas and how to bring them to life.

Ideation

We love generating and developing ideas. Some people experience ideation block before coming up with ideas, whereas other people have so many ideas it becomes a distraction and a source of noise. But, once you have an idea, you must determine if it is a good business idea. The momentum and excitement that comes from a new idea is extremely valuable, and we won't ever hinder that. Our goal is to run alongside while providing research and exploration to determine your idea's potential and identify possible obstacles ahead. If there is one certainty, it's that the market will modify your idea in some capacity over time. Let us help you hear those messages, so that you don't inadvertently corner yourself.

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Prototyping

Prototypes can be extremely valuable, as they let you gain confidence in the financial feasibility of your idea, help you test aspects of market demand, and, in general, function as a model of how your product will behave in practice. Which circumstances call for a prototype aren't always as obvious as it might seem. Velociraster can help you first determine if a prototype is a smart expenditure, and, if so, help you build rapid prototypes that won't break the bank. Our goal is to be with you for the long haul, and we will do everything possible to streamline costs at all stages.

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Product Development and Design

Software development and design is at our core. We have built entire systems for many startups over the years, across many industries, using extremely varied technologies. We understand technology at a deep level and offer full spectrum solutions. Our goal is to help build your product the right way, and you can be confident our experience gives us a unique vantage point in evaluating a large number of possible paths to find the optimal one for you.

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Business Model Iteration

It's critical to learn how your business model will evolve over time. Formal education is one method, but Velociraster will provide a first hand experience exploring the large number of startups we have worked with. Stay passionate about your product; that's what keeps it thriving. But, don't get tunnel vision on early assumptions you made about your business model. Keep an open mind and assume you can benefit from regular iteration. We are in the trenches and witness first hand the good and bad that many startups face when it comes to crafting an adaptive business model. Let our experiences help you regularly explore all options.

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Technical Co-Founder | Interim CTO

It is common for us to encounter a startup founded by an experienced business and marketing team, but one lacking technical expertise. In addition to being available to handle all of your technology needs, we often get asked if we can offer an interim CTO-type service. Yes, we can! You will build a relationship with a key member of our team, someone you decide, over time, that you trust to hop on key phone calls and assist with other communications where you need to convey the proper technical expertise. In addition to CTO-for-hire-related services, there are also times we take on true co-founder roles as part of a broader investment we might make. All of this is completely up to you. Our goal is to offer you options and flexibility because every organization's needs are different.

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Launch and Marketing

Whether you have many ideas for making a successful launch, or you're at a loss and hoping we can deliver solutions for you, we can help. It takes a lot of planning from very early on to make sure you have all dimensions of your launch in order. No matter how clear it is in your head, if you wait until the last minute to set things in motion, your launch will suffer. Velociraster can help introduce structure and routine to your launch and allow you to save money handling all the in-betweens. Or, if your time is at a premium, we can handle all aspects of your launch marketing and give you regular updates on our progress.

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Ongoing Product Development and Maintenance

The launch is just the beginning. You must always be thinking several steps ahead, and know that once you have a live product, you have a codebase that is alive. You can be confident of the warranty of the work we provide, but there will always be new iPhones and iOS versions around the corner, or new security concerns, or new pressure from users to add features or modify the interface. Product development and maintenance is an ongoing process, and one we're experienced with. Let us help you think through what possible expenses are coming down the line, how to prioritize, and how to be intelligent with costs. The early stages of your product are absolutely critical, and we will help make sure there are never any non-critical developments happening at the technology level.

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Team Transition

Velociraster is here to serve in whatever capacity you desire. Don't ever feel uncomfortable with us about needing to shift around resources or move part of your operation in-house. We are happy to always keep a dialogue open on these sorts of matters. If your startup makes it far enough, there's a chance you will move everything in-house. When that time comes, know that we will be with you through that transition. We will make sure everything is properly documented, help get your new team up and running, and be around for on-going support as the new team gets up to speed on everything. No matter the type of transition, we are here to help.

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Investment

Startups are our passion. Taking something from an idea to a real business that's profitable is satisfying in so many ways. We love being a part of that process in a variety of ways. It has been a long strategy of ours to invest in a certain number of startups we work with. Many factors are at play with this, and our investment can take on several forms, but know this is a topic we are very open to discussing. Every startup we have made investments in have been under terms unique to that project and make certain there is a win/win arrangement both sides are excited about.

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