This extensive reporting is ultimately a result of our iterative testing methods.
Let the data guide the way. If you're not already gathering proper data, let's start there. If you have a good data history of your current implementations, we will analyze that and suggest systematic modifications that utilize best practices and provide higher chances of successfully optimizing your conversion rates.
Before we start crafting experiments and variations to your pages, we will formulate a hypothesis by considering how things might play out. We can't see into the future, but we can at least take the proper steps toward paving the best path forward.
Once we are confident our hypothesis is a reasonable path forward, we can begin to translate the idea into a blueprint. Wireframes will allow us to progress from ideas in the mind to visual concepts we can rapidly execute in the proper format.
With a wireframe in place, we will be able to create your new landing page. Eye-catching graphic design and optimized code, all customized to bring this hypothesis to life, will prepare us to conduct your new optimization tests.
We have our predictions and your new page. Now, let's run our experiment and begin gathering controlled data.
As long as the appropriate systematic steps are followed leading up to this experiment, the results will always be of value. Now we can assess the data to find out if any of the changes improved performance or gave hints of new opportunities. A negative experiment still brings about many new insights that help the business mature and provide further focus. It is always important to look at not only the immediate picture, but also the broad picture. Optimization is an ongoing process that will over time keep improving performance.