Gathering an overview of your business, website, social presence, and your competition will give us the necessary documentation to lead us into the stages of your new social marketing campaign.
Create documentation outlining the business goals and stages of your social media campaign.
Social ad tools will help us determine audience sizes based on demographics and keywords.
Evaluate your current social performance based on analytics data.
Determine your social competitors, where they operate, and the strategies they use.
We will create a comprehensive social media marketing strategy that outlines measurable business goals and deliverables for social content.
Create an actionable plan that develops and optimizes your profiles across the most relevant networks.
Establish best practices for how to engage with your audience in and out of the social community. Plan for reaching out to influencers to leverage their networks for deeper content distribution.
Define short- and long-term measurable goals that will be used to evaluate campaign performance.
A calendar of defined content posting tasks for each social media network will be a key element of your content strategy.
If you are also doing paid advertising, this is the time to factor that into your social strategy. It will be advantageous to define whether those efforts are for community growth, engagement, lead gen, conversions or something else.
Based on recommendations from our strategy, we can begin to implement campaign specifics related to content and social profiles.
Stay aligned with the content strategy, social media best practices, and proper content delivery to each relevant social network.
Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business.
Closely follow the outlined advertising strategy with ability to adjust along the way to maintain budget alignment.
We will provide regular reports that include analysis of campaign performance, goal tracking, KPIs and suggestions for what adjustments to make based on the analysis of your campaign results.
A monthly document outlining current social media goals, metrics, campaign achievements and the plan for the next month.
Big picture quarterly analysis of your social media efforts will help get a comprehensive view of the campaign. This is also the best time to make adjustments on a bigger scale rather than the minor per-campaign tweaks.