Identity

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Velociraster will build from scratch, or help refresh your identity. Your brand's reputation in the marketplace is closely tied to your visual identity. We will make sure your logos, layouts, colors and other visual elements are modern, consistent, and appropriate for your industry and audience. By strengthening your identity, you further strengthen your brand, which is one of the most powerful communication tools at your disposal when it comes to generating business.

The Complete Set

Your identity is not just your logo, it is a complete set of the visual components used to represent your company.

Research

Understanding your audience, and what they positively respond to, is a crucial step in initial research.

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Concept Phase

Working with rough concepts allows exploration of a wide range of ideas in a short timespan. This elevates final quality as well as client satisfaction.

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Design Phase

Once a winning concept has emerged, refining candidate concepts into initial stages of a formal design can begin.

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Client Presentation

As we begin polishing our best ideas, we will present our initial candidates for your review and feedback.

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Client Revision

You are hiring us to deliver our expertise, but nobody knows your business and customers better than you. It is critically important to us to implement your feedback to further elevate the design.

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Adjustement Phase

At the adjustment phase, we will focus on aligning every final detail. Are the colors just as you want? Any other last minute changes or concerns?

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Delivery

We will provide all the final files and guidelines, as well as any specific formats and sizes you may need for various digital and printed usages.

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