Our advertising strategy will help provide creative direction so that both your online and offline campaigns coordinate as a cohesive effort. We will help build campaigns around your brand story, market your business with unique ideas tailored to your target audience and ensure your strategy is implemented across all channels.
Without a strategy, your advertisements will be lost in the noise. Your customers are bombarded with thousands of advertisements daily. If you simply broadcast a message into the universe of everybody, you will have a more shallow connect than if you target specific demographics of your customers. Before doing that, you need to first analyze as much detail as possible. Understand personalities, learn how individuals interact with your business. The more you focus, the more receptive your audience will be to the services you offer, and the more value you can extract from your advertising dollars as you cut through the noise.
To stand out, you often need to think outside the box. Innovative ideas give rise to appealing content for your customers, but uniqueness is a fine line to walk. Understanding current trends, past trends, and an ability to anticipate future trends is crucial in navigating bolder initiatives. All demographics can respond to unique strategies, but to what extent and how experimental will be unique to every demographic. Velociraster will help you explore new creative directions, but in a controlled way appropriate for your demographics, all the while keeping sight of the need to lead your audience toward actionable results.
Be certain to take advantage of both offline and online marketing efforts if you want to maximize results from your campaign. Although separate domains in execution, don't lose sight that they are perceived collectively by your customers as part of your brand. If both channels work to complement each other, you naturally can achieve a richer more-layered message. Work to the strengths of each channel, don't simply shove the same content down both. As a result, your presence will be stronger and your conversion rates will ultimately benefit in measurable ways.
Potential customers are all at different points in your conversion funnel, and each of these points is important. Short cuts sometimes need to be made, but, in general, short cuts detract from the potential of your campaign. If you build your strategy to only one platform and re-use it across all channels, that is a short cut that won't maximize return. Building a strong brand campaign that uniquely addresses all of your online efforts will allow you to reach more of your target audience across your entire funnel.